A guide to SWOT for business studies students

SWOT is a popular strategy analysis and creation tool. It is frequently included in the further education curriculum of business studies. Often as a topic with an assignment.
This guide helps you with:
  • The critical theory.
  • Worked examples and case studies.
  • Where to look for the factors.
  • How to create strategic responses to a situation.
  • Avoiding the usual mistakes.
  • References.
Stacks Image 71
Title: A student's guide to SWOT Analysis.
Author: Alan Sarsby
Media: Print, A5 perfect bound.
Content: 77 body pages
ISBN : 978-0-9932504-2-2
Additional Features: Links to on-line resources for download and use.
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